FOR IMMEDIATE RELEASE
Live it up this Raya with Mirinda Mix-It
- Mirinda adds excitement this Raya with Mirinda Mix-It
- Mirinda collaborates with Tesco to launch their exclusive “Ceriakan Raya Bersama Mirinda” contest prizes worth RM19,500
- Incorporate unique taste to add excitement to this Raya
KUALA LUMPUR, 1 June 2018 – Be blown away by a delicious fusion drink as Mirinda has recently introduced Mirinda Mix-It, the first of its kind in Malaysia to infuse two flavours in one bottle. Mirinda Mix-It will surely delight your senses as it is set to captivate the taste buds of all Malaysians.
The fun fusion drink comes in two flavours, Mirinda Mix-It Lychee-Strawberry and Mirinda Mix-It Apple-Kiwi. The tantalizing combination of two great flavours in one bottle is bound to keep everybody’s taste buds tingling and wanting more.
Health conscious consumers will have even more to smile about as Mirinda Mix-It is Healthier Choice Logo (HCL) certified. This means that on top of enjoying the bubbly and bursting flavours Mirinda Mix-It has to offer, consumers get to enjoy the refreshingly tasty carbonated drink with less sugar.
To exhilarate consumers even more, Mirinda Mix-It and Tesco has launched an exclusive contest, “Ceriakan Raya Bersama Mirinda Mix-It” with amazing prizes worth RM19,500 up for grabs! Prizes to be won are inclusive of cash prizes, electric ice grinders and Tesco vouchers that will surely excite participants this season.
Consumers just need to head to their nearest Tesco supermarket and purchase any two (2) bottles of Mirinda Mix-It 1.5L variants in a single receipt, answer a simple question – “Mirinda Mix-It has two flavours in one bottle. True or False?” and send the answer to 012-231 8300 via WhatsApp, together with their name as per IC and IC number, including a clear photo of the complete original receipt as proof of purchase.
For more information about the “Ceriakan Raya Bersama Miranda Mix-It” contest, please visit http://www.etikaholdings.com/contest-and-promotions. Contest ends 28th June 2018.
“As Malaysia’s first mixed-flavoured carbonated drink, the fusion of flavours, both Lychee-Strawberry and Apple-Kiwi will surely delight friends and family at every household this Raya. The tantalizing taste of the product variants will keep everyone craving for more”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn. Bhd.
He added, “We wanted to also ramp up the excitement among our consumers this Raya by holding a contest to reward them. With so many prizes up for grabs, it will surely delight our consumers this festive season”.
“Moreover, in line with the Ministry of Health’s call for healthier living, we at Etika Sdn. Bhd. are moving our beverages towards being healthier by reducing sugar. As such, we have launched Pepsi Black, Lipton Green Asia and Mirinda Mix-It which allows consumers to enjoy the same great taste”, he concluded.
To enjoy Malaysia’s first mixed-flavoured carbonated drink, consumers can find Mirinda Mix-It Lychee-Strawberry and Mirinda Mix-It Apple-Kiwi in 500ml and 1.5L bottles available across all leading hypermarkets and supermarkets nationwide, and in 500ml bottles available at selected convenience stores and petrol stations.
For more information and further updates on future Mirinda campaigns please visit: https://www.facebook.com/MirindaMY/